Cookie Policy
Pixel Reviews

1. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device by a website when you visit it. They are widely used by websites across the internet to make sites work more efficiently, to remember your preferences, and to provide website owners with information about how their site is being used.

When you visit pixelreviews.online, our website and certain third-party services integrated into our site may place cookies on your device. These cookies are stored by your web browser and may be read by the website that placed them on future visits.

In addition to cookies, we and our third-party partners may use other similar tracking technologies including web beacons (also called pixel tags or clear GIFs), local storage objects, and device fingerprinting for similar purposes. This policy covers all such tracking technologies collectively, referred to throughout this document as “cookies” for simplicity.

There are two primary types of cookies based on their lifespan:

• Session Cookies: Temporary cookies that exist only during your current browsing session. They are automatically deleted from your device when you close your browser. Session cookies are typically used for essential website functionality.
• Persistent Cookies: Cookies that remain on your device for a specified period of time, or until you manually delete them. Persistent cookies are used for functions such as remembering your preferences, analytics tracking, and serving personalised advertisements across multiple visits and sessions.

2. How We Use Cookies

Pixel Reviews uses cookies and similar tracking technologies for several distinct and legitimate purposes, all of which are designed to improve your experience on our website and to support the free provision of our content. Specifically, we use cookies to:

• Ensure the essential technical functionality of our website operates correctly, including page loading, security, and navigation.
• Measure and analyse how visitors find and use our website, including which articles are most popular, how long readers spend on pages, and what devices and browsers they use.
• Display advertisements through Google AdSense that may be relevant and useful to you based on your interests and browsing behaviour.
• Remember your preferences and settings to improve your experience on return visits to our website.
• Enable embedded content from third-party platforms such as YouTube to function correctly within our articles.
• Detect and prevent fraudulent activity, abuse, and security threats to our website and its users.
• Comply with our legal obligations under applicable data protection and privacy laws, including GDPR and CCPA.

3. Types of Cookies We Use

The cookies used on pixelreviews.online fall into five distinct categories. Each category serves a different purpose, and your ability to control them varies depending on the category. The following sections provide full details on each type.

4. Essential Cookies

Essential cookies — also referred to as strictly necessary cookies — are required for the fundamental operation of pixelreviews.online. Without these cookies, certain core features of the website would not function correctly. Because they are strictly necessary, essential cookies cannot be disabled through our cookie controls without significantly degrading your experience on this website.

Essential cookies used on Pixel Reviews include the following functions:

• Session Management: Cookies that maintain your browsing session as you navigate between pages, ensuring the website operates correctly and consistently during your visit.
• Security Tokens: Cookies used to protect against cross-site request forgery (CSRF) attacks and other security vulnerabilities. These are set by our content management system and server infrastructure.
• WordPress CMS Cookies: Our website is powered by WordPress, which sets certain essential cookies to manage the delivery of content and maintain basic functionality for all visitors.
• Cookie Consent State: A cookie that remembers your cookie consent preferences so that we do not present the same consent notice to you repeatedly on future visits.
• Comment Submission Cookies: If you leave a comment on an article, WordPress sets cookies to remember your name, email address, and website URL for your convenience on future comment submissions.

5. Analytics Cookies

Pixel Reviews uses Google Analytics, a web analytics service provided by Google LLC, to understand how visitors find and interact with our website. Google Analytics helps us measure the performance of our content, identify which articles are most useful to our readers, and make informed decisions about how to improve our website.

Google Analytics collects information about your visit including the pages you read, the time spent on each page, how you arrived at our website, and general information about your device and browser. This information is transmitted to Google servers and processed in anonymised and aggregated form. We do not have access to personally identifiable information through Google Analytics.

The specific cookies set by Google Analytics on our website are:

• _ga — The primary Google Analytics cookie. Used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request to calculate visitor, session, and campaign data. This cookie expires after 2 years.
• _gid — Used to distinguish users. This cookie stores and updates a unique value for each page visited and expires after 24 hours.
• _gat — Used to throttle the request rate to Google’s servers, limiting the collection of data on high-traffic sites. This cookie expires after 1 minute.
• _ga_[ID] — Used by Google Analytics 4 (GA4) to persist session state and store information about how visitors use our website. Expiration varies based on configuration but is typically set to 2 years.

You can opt out of Google Analytics tracking across all websites by installing the free Google Analytics Opt-Out Browser Add-On . This add-on is available for all major browsers and prevents Google Analytics JavaScript from sharing information about your visit with Google Analytics.

6. Advertising Cookies

Pixel Reviews displays advertisements through the Google AdSense programme operated by Google LLC. AdSense uses cookies, web beacons, and device identifiers to collect information about your visits to this and other websites in order to display advertisements that may be relevant to your interests. This process is commonly referred to as interest-based advertising or personalised advertising.

Google AdSense may set and read the following categories of advertising-related cookies on your device when you visit Pixel Reviews:

• DoubleClick Cookie (IDE): Set by Google under the domain doubleclick.net. Used by Google DoubleClick to register and report actions taken on our website after viewing or clicking on one of Google’s advertisements. This enables Google to measure the effectiveness of advertising campaigns. Expires after approximately 1 year.
• Google Ad Personalisation Cookies: Cookies set by Google to build a profile of your interests and show you relevant advertisements on other sites across the Google Display Network and Google Search Network.
• Conversion Tracking Cookies: Set when you click on an advertisement served through Google AdSense. Used to track whether a user who clicked an ad completed a desired action on the advertiser’s website.
• Remarketing Cookies: May be used to display advertisements to users who have previously visited specific pages on our website, when those users subsequently visit other websites in Google’s advertising network.

For complete information about how Google uses data from sites and apps that use Google services, including AdSense, visit policies.google.com/technologies/partner-sites .

7. Functional Cookies

Functional cookies — sometimes referred to as preference cookies — allow our website to remember choices you make and settings you configure to provide a more personalised and convenient experience on return visits to pixelreviews.online.

Unlike essential cookies, functional cookies are not strictly required for the basic operation of our website. However, disabling them may mean that certain convenience features do not work as expected on your return visits. Functional cookies used on Pixel Reviews include:

• Display Preference Cookies: Used to remember any display preferences you may have set during a previous visit, such as text size or content layout preferences where applicable.
• Newsletter Subscription State: Cookies that remember whether you have subscribed to or dismissed our newsletter prompt, preventing it from appearing repeatedly on every visit.
• Plugin Functionality Cookies: Certain WordPress plugins used on our website may set functional cookies to deliver their intended features, such as social sharing functionality or interactive content elements.

8. Embedded Content Cookies

Articles on Pixel Reviews may include embedded content from third-party platforms, most commonly YouTube video embeds used within our phone review articles and technology news posts. When you load a page that contains embedded third-party content, that content may set its own cookies on your device.

These cookies are set directly by the third-party platform and are governed by that platform’s own privacy and cookie policies, which are independent of and separate from this Cookie Policy. Pixel Reviews has no direct control over the cookies set by embedded third-party content.

• YouTube Embeds (Google LLC): When a YouTube video is embedded in one of our articles, YouTube may set cookies including VISITOR_INFO1_LIVE, YSC, and GPS to track video viewing behaviour, manage ad delivery within videos, and personalise recommendations. These cookies are governed by the Google Privacy Policy. Where possible, we use YouTube’s privacy-enhanced embed mode to reduce the data collected before you interact with a video.
• Social Media Embeds: Certain articles may include embedded posts or share buttons from social media platforms including X (formerly Twitter), Facebook, LinkedIn, or YouTube. When loaded, these may set cookies from their respective platforms. We recommend reviewing the cookie policies of each platform directly for full details.

9. Third-Party Cookies Summary

The following table summarises all known third-party services that may set cookies when you visit pixelreviews.online, along with the purpose of those cookies and links to the relevant privacy policies:

10. How to Manage Cookies

You have the right to decide whether to accept or decline non-essential cookies. There are several ways to manage your cookie preferences when visiting pixelreviews.online:

• Through Your Browser: The most comprehensive way to control cookies is through your web browser settings. All modern browsers allow you to view, manage, delete, and block cookies on a site-by-site or global basis. Full instructions for each major browser are provided in Section 11 of this policy.
• Through Google Ad Settings: You can opt out of personalised advertising from Google by visiting adssettings.google.com and adjusting your ad personalisation preferences. This affects ads across all Google properties and the Google Display Network.
• Through Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-On to prevent your visit data from being collected by Google Analytics across all websites, not just Pixel Reviews.
• Through Industry Opt-Out Tools: Several industry organisations provide tools that allow you to opt out of interest-based advertising from multiple networks simultaneously. These are detailed in Section 12 of this policy.

11. Browser-Level Cookie Controls

All major web browsers provide built-in tools to manage cookies. The following table shows where to find cookie controls in the most widely used browsers. Instructions may vary slightly depending on your browser version.

12. Opt-Out Tools and Links

In addition to browser-level controls, the following dedicated tools allow you to opt out of specific types of cookie-based tracking and interest-based advertising directly. We provide these links as part of our commitment to giving you full control over your data and privacy preferences.

13. Cookie Consent and GDPR

If you are accessing Pixel Reviews from within the European Economic Area (EEA), the United Kingdom, or any other jurisdiction where the General Data Protection Regulation (GDPR) or equivalent national privacy law applies, we are required to obtain your prior, freely given, specific, and informed consent before placing any non-essential cookies on your device.

Under GDPR, our legal bases for using cookies on this website are as follows:

• Consent (Article 6(1)(a) GDPR): We rely on your consent as the legal basis for placing analytics cookies, advertising cookies, functional cookies, and embedded content cookies. You may withdraw this consent at any time by adjusting your browser settings or using the opt-out tools described in Section 12 of this policy.
• Legitimate Interests (Article 6(1)(f) GDPR): We rely on legitimate interests as the legal basis for strictly necessary and essential cookies, where the processing is required for the secure and functional operation of our website and does not override your fundamental rights.

Where required by applicable law, a cookie consent banner or cookie management tool will be presented to you upon your first visit to our website. This tool allows you to accept, reject, or customise your cookie preferences before any non-essential cookies are placed on your device.

You may update or withdraw your cookie consent at any time. To do so, please clear your browser cookies and revisit our website to be presented with the consent option again, or use the browser and opt-out tools described in Sections 11 and 12 of this policy.

14. Changes to This Cookie Policy

Pixel Reviews reserves the right to update this Cookie Policy at any time to reflect changes in the cookies and tracking technologies we use, changes in applicable law, updates to our third-party service providers, or for any other legitimate operational reason.

When material changes are made to this policy, the “Last Updated” date at the top of this page will be revised. We encourage you to review this Cookie Policy periodically so that you remain informed about how we use cookies and what rights you have to control them.

Your continued use of pixelreviews.online following any update to this Cookie Policy constitutes your acceptance of the revised terms, to the extent permitted by applicable law. Where we make changes that require fresh consent under GDPR, we will present an updated consent notice on your next visit to our website.

15. Contact Us

If you have any questions, concerns, or requests about this Cookie Policy or about how Pixel Reviews uses cookies and tracking technologies, please contact us using the details below. We aim to respond to all cookie and privacy-related enquiries within 2 to 5 business days.